The Metropolitan Promotion Audit™ (MPA) offered exclusively by HPR® provides measures of a number of key promotional metrics for client products and their competitors including:

	Call, Details, Detail Position
	Share-of-Voice
	Minutes / Detail
	Reach & Frequency
	Medical Education Event Attendance
	Physician Evaluation of Representative Support

MPA™ includes a superior panel size of over 16,000 physicians representing 15 specialties that provides a greater level of confidence in the data and also allows sub-national analysis. Key metrics are reported by 22 metropolitan statistical areas or by a client’s custom alignments which makes the information much more actionable than national level averages. Clients have also used MPA™ to assist in representative deployment decisions and call-planning by taking into account local competitive promotional activity.