Health Products Research (HPR)

HPR� tracks the activities and effectiveness of your representatives and their competitors in a timely manner via Rapid Recall.

HPR� has fielded over 200,000 surveys in support of more than 70 brands via telephone and its extensive, proprietary network of web-enabled physicians. HPR� typically contacts physicians with 48 hours of a reported call, and unlike some other tracking services, provides you information regarding your targets only, including:

	Aided & unaided message recall
	Relevance, Believability & Uniqueness of selling messages
	Message delivery compliance
	Relative effectiveness of various messages
	Relative effectiveness of primary vs. secondary details
	Competitive detailing activities & positioning
	Future intent to prescribe as a result of a detail
	Detail frequency
	Use of sales aids, samples and other promotional support
	Plus other custom metrics important to clients

In addition, since Rapid Recall data can often be provided sub-nationally and custom aligned to client geographies, the information uncovered is more actionable as a field management tool.

Recalled messages can vary greatly in effectiveness

Effectiveness of messages could also be measured by physician segments.

�2006 Health Products Research